We’re all aware that readers are finding their favorite content in many places besides physical books. With this in mind, Debbie Maxwell Allen’s Write Brain presentation provided a refreshing look at how writers can take advantage of multiple technologies to get themselves and their content in front of readers.
Affordable print-on-demand services make it possible to produce a variety of creative materials such as card decks, board games, and even coloring books. Augmented reality (AR) apps open up the possibility of adding animated artwork and video, viewable by smartphone, to your books and promotional tie-ins.
Of course, no discussion about self-promotion would be complete without mentioning Facebook. Citing the platform’s rising costs for paid advertising, Debbie shared ways to use Facebook in a more organic and conversational way. Rather than boosting posts and buying ads, she suggested leveraging currently free features such as groups and live videos to connect with fans and share content such as story world details, what you’re currently working on, or how you found an idea.
As much as some of us (and by some of us I mean me) would like to imagine it’s not necessary, both traditionally and independently published authors need to find and build their own audience, even before publication. Fortunately, technology makes it easier than ever to get your words and your brand in front of an increasingly global audience.
Debbie Maxwell Allen is an editor, YA author, and Scrivener teacher. She works as a project manager for Good Catch Publishing and writes young adult historical fantasy. Find more of her resources for writers on her blog, Writing While the Rice Boils.