This blog post originally appeared on the Killzone Blog (TKZ), to which John Gilstrap contributes every other Wednesday.
Like any other business, this publishing game is built in part on personal relationships. Want to rise to the top of an agent’s slush pile? Want to get a blurb from a big-name author? Want to know how to deal with the frustrations of cover designs, finding an editor, or fleshing out the technical details of your plot? All of these challenges and just about everything else you want to know or do can be flushed out through networking. That’s what I want to talk about in the paragraphs ahead.
In no particular order of importance:
There’s a widespread presumption “out there” that the way to start a writing career is to build an enormous social media platform. I see the logic when it comes to nonfiction expertise, but when it comes to fiction, it makes no sense to me to concentrate on finding customers for a product that doesn’t yet exist. Yes, I suppose a well-done blog about one’s writing process could be interesting to other writers, but here’s the sad truth: Writers don’t buy books. I’ve overstated that, of course, but in large measure I think it’s true when it comes to writers’ blogs. I’m not being bitter here at all, but we get statistics every week on how many people visit TKZ every day, and trust me: If all those people bought all our books, we’d all be driving better cars.
Now, think of the number of writing-related groups and blogs you subscribe to through Facebook and LinkedIn and all the other social media platforms. I get that those are the safe spaces that make you comfortable, and give you an opportunity to actively participate in conversations, but if you’re writing, say, about police procedures, might your time and efforts be better spent on groups and blogs that talk about those things?
I don’t think it’s insignificant that the social media push is largely driven by people who make money by helping people build their social media platform. I mean, think about it: Authors are brands and books are products. Would you be more inclined to buy a Chevy over a Toyota because the president of Chevrolet posted a picture of his breakfast?
Given that you’re currently reading a blog about writing, I feel a little awkward telling you to push away from the computer and stop reading blogs about writing. None of us are truly who we pretend to be in public forums like this. Many of us try to be genuine–I know that I do–but my armor is always up in an online interaction. My inner-cynic won’t let me get but so close in a cyber-relationship, and I expect the same level of cynicism from others. I would never dream of asking advice or asking a favor from someone I have not met in person.
It’s no secret to TKZ regulars that I’m what you might call a gun guy. I like firearms and I know a lot about them. I also know that there are people who know far more than I do, and that a large percentage of those people will gather in Las Vegas at the end of January for the annual SHOT Show, which is to weapons systems what the Detroit Auto Show is to automobiles. I need to be there.
My first SHOT Show was in 2012, and it was there that I met a guy who is a world renown expert in martial arts and edged weapons. We bonded and became friends. Through him, I’ve met a number of Special Forces operators, and through them some FBI special weapons experts. I try not to bother them too much, but they always take my phone calls and answer tough questions. They trust me never to write things that I shouldn’t and I pay them every year with an acknowledgement and a free book. Most of these guys have become good friends.
Want to know about how cops interact with each other? Start with a community ride-along program and chat up the officer who’s driving you around. Listen not just to the words, but to the attitude. Ask that cop if he can introduce you to other cops–say, a homicide investigator–so that you can ask a few questions. I think you’ll be surprised by the results.
Pick a conference, any conference. They grow like weeds around the country–around the world, for that matter. I can’t speak to other genres, but in the world of mysteries and thrillers, you could spend virtually every weekend at a conference. Yes, they cost money, but before you complain about that, remember that writing is a business, and every business requires investment.
You have goals that you wish to accomplish, and you want to get to know people who can help you get there. As an alternative step, you want to get to know someone who can introduce you to someone who can help you. It’s as easy–and as hard–as showing up and asking.
John Gilstrap is a New York Times bestselling author with four books optioned for the big screen. He will co-produce the film adaptation of his book, Six Minutes to Freedom. A frequent speaker at literary events, John also teaches seminars on suspense writing techniques at a wide variety of venues, from local libraries to The Smithsonian Institution. Outside of his writing life, John is a renowned safety expert with extensive knowledge of explosives, weapons systems, hazardous materials, and fire behavior. John lives in Fairfax, VA.