By: Jenny Kate
There are so many reader newsletters out there that it is hard to keep up with.
I know you keep asking yourself: where is the best place for my money?
Hopefully, this will help.
Book promotion newsletters or eblasts are basically an email readers opt into that tells them what new books are available in their favorite genres. Those emails are sometimes advertising sales or free books or just new releases. It just depends on what the newsletter offers.
There seem to be a gazillion newsletters out there that promote books for authors but the 9 below are probably the best. Authors have found great success with some of these and terrible success with others.
The best advice I’ve got is to try them out and see what works for you.
6- Ereader News Today (ENT)
ENT started in 2010 and their goal is to advertise free or discounted books to readers. They don’t have nearly the reach as Bookbub with only about 200,000 subscribers, but exposure is exposure. Their deals are much cheaper than a Featured Deal on BookBub, so for that reason alone is worth considering. You might gain a few new readers with ENT. For approval, they recommend reviews and a high-quality book – professional book cover and edit. ENT has two options available to you.
Book of the Day sponsorship
Bargain or Free Book
7- Robin Reads
Just like with ENT, Robin Reads is a newsletter for readers looking for a deal. They have almost 200,000 subscribers as well.
This is another discounted newsletter service, but it has slightly more subscribers at 350,000.
Keep watching the author groups to see which ones folks are having the best luck with. Always check out the site for their most up-to-date submission requirements and prices, but more importantly, look at their subscriber rates. Ask around to see how effective they are.
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Jenny Kate is the founder of Writer Nation, an online space dedicated to helping writers market their work. With 19 years communications experience, she regularly writes on social media, internet marketing and face-to-face publicity. You can find her on her Website, Facebook, and Instagram